Tuesday, April 26, 2011

Exaggerate Much? Rendering On 360 Smith Street's Brochure Not Quite Reality

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Take a look at the huge front garden depicted on the brochure for the controversial 360 Smith Street, the new 70' apartment building at the corner of 2nd Place here in Carroll Gardens. Someone forwarded it to me and commented on the fact that the rendering bears little resemblance to reality.
Though the area in front of the building was planted late last week, it sure doesn't look like the huge park depicted in print, now does it?


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11 comments:

Lisanne said...

Hilarious!

Anonymous said...

The only way that 360 Smith would have had the large front plaza as depicted on the rendering is if it had been built on the site of the Hannah Senesh school. Clearly false advertising.

Anonymous said...

This is typical for RE developers. My father was an architectural illustrator for years, and his clients were always asking him to do ridiculous things, like making the building seem shorter because they were pushing zoning, or plazas look bigger to attract buyers. He just did it because they wrote the checks.

A very unscrupulous bunch.

landlord said...

C'mon kids, what do you all expect? They really should have added some skinny jean wearing hipsters with their cankled, tattooed girlfriends--now that would be accurate!

Katia said...

I have to hand it to you, Landlord. You are certainly consistent in your comments. But truly, is every thing about hipsters in your mind?

landlord said...

Well Katia, the neighborhood seems to be all about hipsters/yupsters--don't you think?

Skinny Jean Wearing Hipter said...

Hey landlord, quite talking about my girlfriend's cankles. That's rude.

Grumps said...

You can see by the heavily skewed clapboard townhouse on the right that the rendering was heavily manipulated in Photoshop. The exaggerated garden aside, what really should irk us is how the developer cheapened the detailing, materials, depth and setbacks...

Anonymous said...

I'm not sure landlord knows what a real hipster neighborhood looks like. He should go to Williamsburg. They'd find out the difference between Carroll/Cobble/Boerum Hill and Williamsburg is night and day.

It's also tedious at this point to keep harping on about people moving into this area. Newsflash, people desire to live in desirable neighborhoods. NYC is a fluid place. Neighborhoods are constantly changing. It doesn't get more NY than that.

Anonymous said...

Hey landlord, you'd probably characterize me as a hipster yupster and there's no way in hell I'd live in this piece of crap building or any of the new construction going up. You're painting with a pretty broad brush there. Maybe we could talk it over sometime. Over a game of bocce?

Anonymous said...

Either way, the building has not complemented Smith Street at all - in its pure ugliness and soviet style utilitarianism, it degrades the whole street. It saddens me every time I drive or walk towards it, especially from the south. It's urban blight, development run amok. Mary