Update: See Eyewear is gearing up for their opening on Wednesday, June 11th.
SEE Eyewear, which markets itself as "hip without the rip", will be opening a location at 160 Smith Street. The chain operates stores nationwide and already has three locations in Manhattan. This will be its first in Brooklyn.
According to the website, SEE’s "principals utilize their contacts cultivated over decades in the industry. The question they ask? Who is turning out designs that reflect the most forward thinking and unique product? We’re addicted to uncovering hidden gems and little known sources when creating designs. After the design phase, prototypes are sent to SEE for review where they go through another relentless editing process. If it isn’t “special”, it doesn’t make the cut. As a result, SEE’s collection is an eclectic and unique assortment of the best of the best: made exclusively for us. Mass production is a massive no-no at SEE.
Why do we do what we do? Love, pride and good old fashioned snobbery. We like to thumb our nose in the face of criminally overpriced eyewear. We’re not looking for a fight, we’re just saying…"
See Eyewear is ironically taking over the space vacated recently by See U Thai restaurant.