Chris DiChiaro, Woods Grove owner and #1 Dad
Back in 2009, Jilian and Chris DiChiaro opened 'Madison Rose' at 313 Court Street in Carroll Gardens. The store, named after their two daughters Riley Madison and Stella Rose, specialized in maternity wear, which seemed like a great idea in light of all the young couples and families moving into the neighborhood.
The store was a success, but recently, the demand for maternity clothes seems to have diminished. Chris believes that the neighborhood's demographic may be shifting again and that expectant mothers prefer to buy online or in general may purchase fewer items for the relatively short period in which they are needed.
So Jillian and Chris decided to change course and stocked their store with hand-made items, collectibles and antiques, as well as jewelry, cards and home décor.
The result is Woods Grove, which opened this past August. The new name is inspired by a cul-de-sac in Westport, Connecticut, where the couple spend many happy moments with their daughters.
The change in direction seems fitting. Jillian and Chris have always loved all things vintage, and often would use items from their personal collection as props to reflect their own personal taste when they still sold maternity wear. Now, some of those collectibles are for sale at Wood Grove. A complete 1960's Fisher Price Family Farm, which will make many nostalgic, can be found next to an altered plate featuring Sergeant Bosco, or an up-cycled upholstered chair. Mixed in are unique gift items and products made right here in Brooklyn.
The mix of old and new certainly makes for a fun shopping experience and there is bound to be something for all tastes in the store.