Sunday, October 07, 2007

They Are Building New Brownstones, Just Not In Brooklyn!

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I just came back from Greenville, South Carolina where I visited my father and helped him pack for his upcoming move. One of his friends who knows that I live in a brownstone in Brooklyn, brought me an advertisement from the local newspaper. Amongst the usual real estate offerings of big McMansions , ranch homes and split levels, there was an advertisement for The Brownstones, " architectually authentic upscale brownstone townhomes."

From their web site:
You can have it all at The Brownstones, and at an amazing value, because this unique developer, Charles Lachanos, is also the architect. While he was studying for his masters in architecture at the reknowned Pratt Institute in Brooklyn, NY, Lachanos became enamored with the enduring grace and quality inherent to the brownstone townhomes in Brooklyn's best neighborhoods. He is pleased to be part of bringing that same, timeless character to the downtown's West End neighborhood.

Imagine my surprise! On paper and on the website, they look pretty good. There are a total of
9 units in these two buildings, with apartments starting at $$799,000 for 3000+ square feet each. The price seems a bit steep to me for Greenville, but its a great concept.
Pretty neat I say, but pardon me for asking: why are they building brownstones in Greenville and not in Brooklyn ? Just imagine if they would put some of these babies up at 360 Smith Street in Carroll Gardens instead of what Mr. Scarano has in store for that site.
Maybe someone should invite Mr. Lachanos back to Brooklyn.

2 comments:

Anonymous said...

Thank you, K! Surprising that the developers down South are targeting ex-urban buyers from the North, or is it?
I attended an amazing exhibit at the NY School of Interior Design some months ago. On display were the design winners in "The HOME Housing Project: the future of affordable housing". As described in the catalog: "We view the HOME House Project as a unique opportunity to provide residents of low-and moderate-income hosing with inspired living space usually reserved for the more affluent". This project was organized by the Southeastern Center for Contemporry ARt, Winston-Salem, NC.
It can be done. There are people thinking, creating outside our little province of NY>

Katia said...

Yes, indeed it can be done. Just not in Brooklyn, or rather it is done badly here. Either they are super modern and stick out like a sore thumb in a row of old brownstones, or they look cheap and flat without any detailing on the façade.
It just made me chuckle that they are building brownstones as luxury housing in the South.